Today’s marketing implies a race against time for higher profits

Although marketing has not changed in its basic concept, modern technologies are improving so fast that companies have to comply with new devices in order to avoid obsolescence

.

 How it all happened.

The time of marketing where the goods and products were bought on the spot is definitely over. Instead of waiting for the results of enquiries, successful b 2 b companies have managed to generate leads by creating and sharing contents that are bound to attract clients and eventually may turn out to become sales for them. That is how b 2 b lead generation has emerged.

How companies manage to generate leads?

In order to reach their goals, companies may use several tactics. They may for example organize a slideshare presentation. By this mean, the company is able to reach millions of viewers and present an informative presentation that should respond to the particular needs of their target. They may as well create a Linkedin group which, to make short, consist in discussions forums that are easy to set and do not need a great amount of preparation. As the Linkedin group appears to be an official organization, the target will be willing to adhere to it as it will not feel being spasmed. Another way of generating leads is the organization of an online survey. As long as the survey is apparently relevant, it will for sure draw many potential clients. Any one of these actors may be classified as a digital marketing company as he uses promotional techniques deriving from digital technologies.

How can the individuals or organizations protect themselves from frauds?

Everyone knows that frauds have always existed. However, with the advent of Internet and new technologies, the risks have become exponential. In order to protect the internet users, some companies pledged themselves to find means to counteract the criminal deeds of these unscrupulous persons. Companies like fdi consulting strive to give assistance to those who need it in terms of continuity solutions, technology solutions and safety and risk management solutions.